Impact Newsletter
Publication Design
At Switch Branding and Design
Most banks are boxed in with their corporate brand identity. In this case, the status quo of corporate newsletters gets shifted by the introduction of a new theme every quarter, with only one thing in common - using ‘white space’ - key to the Investec brand.
The aim with these newsletters being different every quarter, is to motivate staff to think out of the box about day-to-day business and to 'live' their brand promise of being Out of the Ordinary. The last example shown here, makes use of ordinary paperclips in a creative and fun way.
